SEO / AEO / GEO at Scale for law firms.
Firm site is dated, intake is friction-heavy, and the agency on retainer charges $5K+/mo for results that look like a templated WordPress build.
SEO / AEO / GEO at Scale, built for the way law firms actually win work.
Keyword research targeted at law firms
We map the questions managing partner or marketing director prospects actually type — including long-tail "law firm" queries that flagship pages can't rank for.
Programmatic content at AI scale
Multi-LLM generation with editorial review on flagship pages. The kind of footprint that's economically impossible with human-only writing.
AEO + GEO formatting baked in
Quick Answer boxes, FAQ schema, citation-ready statements. Built so ChatGPT, Perplexity, and Google AI Overviews quote you instead of your competitors.
Internal linking automation
Every new page strengthens the cluster automatically. No manual link-building, no orphan pages.
Investment range for law firms.
Pricing reflects compliance review overhead; still meaningfully under Scorpion and PaperStreet for similar scope.
What good looks like for law firms.
We work with managing partner or marketing directors at law firms who are tired of firm site is dated, intake is friction-heavy, and the agency on retainer charges $5k+/mo for results that look like a. Most engagements start with a Diagnostic & Roadmap so we agree on what to build before we build it.
Questions law firms ask us.
How does AEO matter for law firms specifically?
When a prospect asks ChatGPT 'best M&A attorney in Northern Virginia,' the firms cited in that answer have FAQ schema, attorney bio schema, practice area schema, and self-contained citation-ready statements on their site. Most firm sites have none of this. AEO formatting is the work of making your firm the one the model picks.
Is programmatic SEO compliant under ABA Rule 7?
Programmatic content is compliant when every page makes claims that are factually defensible and properly disclosed. We don't use 'best lawyer' framing or comparative superlatives in programmatic pages. Practice-area-by-location pages are a strong fit; outcome-claim pages need partner review.
How long until a law firm site ranks for practice-area + location queries?
Programmatic practice-area-by-location pages typically show index growth within 4-6 weeks and ranking traction by month 3-6 in moderately competitive metros. Highly competitive verticals (PI in major metros, family law in Manhattan) take 6-12 months and need backlink work in parallel.
Will Google penalize a law firm for thousands of programmatic pages?
No, if the pages are genuinely useful. Google penalizes thin/spammy doorway pages. A practice-area-by-county page with relevant statutes, local court information, and firm-specific differentiation is the opposite — it answers a specific query that a city-only page can't. We don't ship boilerplate.
Other ways we help law firms grow.
- Websites with Hosting & Support for Law Firms
Authority-first design on a modern, indexed, conversion-focused stack. Ongoing hosting, monitoring, iteration, and same-day support included.
- Lead Generation for Law Firms
Cold email, cold calling, LinkedIn outreach, paid ads, and social management — wired to feed the same pipeline.
- Sales Pipeline System for Law Firms
A self-fueling flywheel — podcast, content, and retargeting compound into pipeline. You show up for the podcast and follow up; we handle everything in between.
- AI Integrations for Law Firms
Custom AI agents and workflow automations built into your existing stack — sales, marketing, ops, and customer service. Delivered with our partner Nodysseus.
Who else we build seo / aeo / geo at scale for.
- SEO / AEO / GEO at Scale for Consultants & Business Coaches
Personal-brand site looks polished but doesn't generate inbound — every booked call still comes from referral or LinkedIn DMs.
- SEO / AEO / GEO at Scale for GovCon Service Providers
Capability statement is buried as a PDF, SAM.gov is registered but inactive, and every contract still comes from past-performance and warm intros.
- SEO / AEO / GEO at Scale for Financial Advisors
Site looks like every other RIA's, the SEC Marketing Rule update opened the door to testimonials but the firm hasn't capitalized, and lead-gen is still cold-LinkedIn or COI referrals.
- SEO / AEO / GEO at Scale for Tech Start-ups
Founder shipped the site in two weekends with v0 or Lovable; works for early-stage but is missing the SEO footprint, programmatic content, and product-led growth surface needed to scale past founder-led sales.
- SEO / AEO / GEO at Scale for Construction & GCs
Project gallery is on a 2015-era WordPress site, Google Business Profile is half-filled, and the bid pipeline still depends on the same five referral sources.
See if SiteLyft is the right fit for your law firm.
15-min discovery call. We confirm fit, talk scope, and quote in writing within 24 hours. No pressure, no auto-renewing retainer.