6 Things You Need to Know Before Building a Real Estate Website

If you're a realtor, it's important to have a website that converts visitors into leads and clients. In this blog post, we will discuss some tips on how to create a website that sells! We'll go over the basics of web design as well as some effective tactics for driving traffic to your site. So whether you're just getting started or you've been in the business for years, read on for some helpful advice!

How do I make a Realtor website?

The simple answer is: you don’t. At least, not if you want it to be effective. See, the thing about Realtor websites is that they’re designed to serve a very specific purpose: lead generation. And in order to generate leads, your website needs to do a few things very well.

It needs to be fast, it needs to be responsive, and most importantly, it needs to be conversion-focused.

In other words, your website needs to be designed with the sole purpose of getting visitors to take action. So if you’re serious about generating leads from your website, you need to make sure it’s up to the task. Fortunately, that’s not as difficult as it sounds.

Here are a few tips to help you create a realtor website that converts.

As a realtor, your website is your digital business card. It's how you introduce yourself to potential clients and build trust with them. But if your website is poorly designed or doesn't have the right information, it can actually turn people off from doing business with you.

What should a well-designed real-estate website include?

Your website is often the first impression a potential customer has of your business. In the real estate industry, first impressions are key to attracting clients and generating leads.

A well-designed website will help you stand out from the competition and give you an edge in today's digital world. Here are some essential elements to include on your website to make sure it's conversion-friendly:

6 to pay attention to when building a real estate website

- A clear and concise headline that tells visitors what you do

- An easy to use navigation bar

- Engaging photos and videos

- Compelling copy that highlights your unique selling points

- A strong call to action

- An easily accessible contact form

The all-important headline.

The headline is one of the most important elements on your website. It should be clear and concise, letting visitors know immediately what you do and what they can expect to find on your site.  

Your headline should be:

- Short and to the point

- Eye-catching and attention grabbing

- Relevant to your target audience

Some examples of effective headlines for real estate websites are:

- "Find Your Dream Home with Us"

- "We Make Buying a Home Easy"  

- "Sell Your Home for Top Dollar"

With an eye-catching headline your site will let visitors know exactly what you can do for them. The next element is an easy to use navigation bar.

Your visitors treasure map - the navigation bar.

An easy to use navigation bar is one that is intuitive and logical. Users should be able to find what they are looking for easily without getting frustrated.

Generally, a navigation bar will include:

- A search bar

- Links to the most important pages on the website

- A dropdown menu for more options

Some tips for creating an easy to use navigation bar:

- Make sure the links are big and easily clickable

- Use icons or pictures to help users identify what they are looking for quickly

- Group similar items together so users can find what they need more easily

- Use clear and concise labels for each link

- Use dropdown menus sparingly and only when necessary

By following these tips, you can create a navigation bar that is easy for users to understand and use. This will help them find what they are looking for on your website more easily, resulting in a better user experience. Realtors should keep this in mind when designing their website. Creating a well-designed website will help make the user experience more enjoyable, which could lead to more conversions.

Stunning photos. Yes, you need them.

As a Realtor, one of the most important aspects of your website is having high quality photos and videos. This is because potential home buyers want to see what the property looks like before they make a decision. In addition, having engaging photos and videos on your website will help to set you apart from your competitors.

If you're not sure where to start, there are a few things you can do to ensure that your photos and videos are of the highest quality possible. First, make sure that they are high resolution and clear. Secondly, try to use natural lighting as much as possible. Finally, avoid using stock photos or videos whenever possible.

By following these tips, you can be sure that your website will stand out from the rest and that potential home buyers will be able to see what makes your property and your website special.

Copy, copy, copy... Do people ever read this stuff?

Your website is often the first interaction a potential customer has with your business. You want to make sure that your site makes a good impression and provides visitors with the information they need to make a decision about working with you.

One of the most important elements of your website is the copy, or the written content. This is what will tell visitors who you are, what you do, and why they should work with you. It's important to make sure that your copy is well-written and highlights your unique selling points.

If you're not a strong writer, or if you're not sure how to get started, there are a few things you can do to ensure that your website copy is effective.

First, take a look at your competition. What are they saying on their websites? What kind of language are they using? What information do they include? This can give you a good starting point for developing your own copy.

Next, think about what makes you unique. Why should someone work with you instead of another realtor? What do you bring to the table that no one else does? Be sure to highlight these things in your copy.

Finally, keep it simple. Don't try to stuff too much information onto your website. Stick to the basics and make sure that your copy is easy to read and understand.

By following these tips, you can create website copy that is effective and will help convert visitors into clients.

Tell me what to do, or I'm leaving. The Call- To-Action.

Your website is one of your most powerful marketing tools as a realtor. It is your 24/hour shop window and should be optimized to convert visitors into leads. So, how do you create a site that converts?

One of the most important aspects of any website is the call to action (CTA). A CTA is a statement or button that encourages the reader to take a specific action, such as signing up for your newsletter or contacting you for more information.

Your CTA should be clear and concise, and it should stand out from the rest of the content on your page. It should also be placed in a prominent position on your website so that visitors can easily see it.

Your CTA should be relevant to your target audience and offer them something that they are interested in. For example, if you are a realtor specializing in luxury homes, your CTA could be something like “Sign up for our exclusive list of luxury homes”.

Some other examples of great Call-to-actions are:

- “Get my free guide to buying a home”

- “Download my free report on the top five mistakes people make when buying a home”

- “Sign up for my monthly newsletter for tips on buying and selling homes”.

The most important thing to remember is that your CTA should be relevant to your target audience and offer them something that they are interested in. By following these tips, you can create a website that converts visitors into leads.

Drop a line in the contact form.

An easily accessible contact form is important for a number of reasons. First, it allows potential customers to reach out to you directly with any questions or concerns they may have. This can help build trust and rapport between you and your potential clients. Additionally, an easily accessible contact form makes it easy for clients to get in touch with you when they're ready to buy or sell a property. This can help you close more deals and grow your business.

So, if you're a realtor looking to create a website that converts, make sure you include an easily accessible contact form. Your clients will thank you for it!

Some great elements to include in a real estate contact form are:

- Name

- Email address

- Phone number

- Property address (if applicable)

- Message

By including these elements in your contact form, you'll make it easy for potential clients to get in touch with you and provide you with the information you need to best assist them.

Ultimately,

If you're in the market for a new website (or just want to update your old one), be sure to keep these essentials in mind. A well-designed website is key to standing out from the competition and generating leads online. So get started today and see how a conversion-friendly website can help you take your real estate business to the next level.